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biography
 Gabriele Morello Ahrens, an Italian national, has been Professor of Business Statistics and Market Research in the Faculty of Economics, University of Palermo for more than 25 years, and is Professor Emeritus of Marketing in the Faculty of Economics and Econometrics, Free University Amsterdam, where he was responsible for the Marketing course from 1980 to 1993. He is the founder of ISIDA, the first school of management in Southern Italy, where he was the Director from 1956 to 2004. During this time ISIDA was one of the best-rated European business schools. Prof. Morello is also Chairman of GMA, a company that provides educational services (courses, seminars, lectures), management consulting and research activities on a world-wide basis.
He holds degrees in Law and in Economics, as well as diplomas in Statistics and in Psychology. His post-graduate studies - including a Libera Docenza (PhD) in Marketing - were completed in Italy, at Balliol College, Oxford, and at Stanford University, Cal.. At Stanford he was a Fulbright fellow, was granted a Master of Arts in Economics, became an Assistant to professors P. A. Baran and H. B. Chenery and worked as an economic analyst at the Hoover Institute. From 1953 to 1956 he taught at IPSOA, the graduate school of business in Turin, Italy. In the meantime he was Vice-Director of the Italian Market Research Institute (SIRM) and of the Italian Institute for Public Opinion (IIOP) in Milan.
Prof. Morello has lectured and provided consultancy on economic development, marketing and management in almost all European and Latin American countries, in the USA, Canada, Russia, Egypt, Israel, Turkey, Armenia, India, Hong Kong, Algeria, Morocco, South Africa, China, Japan, Singapore and Australia. Such activities were conducted for private and public companies, both national and multinational, and for governments and international organizations, including the UN, ILO and OECD. For 5 years he taught the Marketing course at the City University in London, where in 1996 he held the position of Audience Research Auditor for the BBC World Service. This implied controlling the quality of the research activities conducted by IBAR (International Broadcasting Audience Research) and by research agencies in 135 countries.
Prof. Morello has carried out research and organised European and trans-European seminars for many companies, including NMB and Baan in the Netherlands, Olivetti in Italy and in the USA, the Italian Institute for Foreign Trade (ICE) in Italy and in their offices abroad, Nissan and Shiseido in Japan, and Nestlé in Australia. A frequent speaker at international meetings, he is currently teaching in some Masters at Bocconi University in Milan, and is Visiting Professor at the Faculty of Economics of the University of Havana, Cuba, where he is a member of the Business Administration Master Programmes.
In Sicily Dr. Morello is the owner of Azienda Agraria Morello srl, where in 2010 he started the touristic enterprise "Case Morello".
Dr. Morello has served as President of the Italian Marketing Association (AISM), the Italian Association of Business Schools (ASFOR), the European Association of Management Training Centres (EAMTC, now EFMD), the European Society for Opinion and Marketing Research (ESOMAR) and is a board member of several companies and non-profit institutions in Italy and abroad. A member of IAM (International Academy of Management) and of ASST (Association for the Social Study of Time), he is Honorary Member of EFMD, ASFOR, AIF (Associazione Italiana Formatori) and AIDP (Associazione Italiana per la Direzione del Personale).
  Dr. Morello is fluent in 6 languages: Italian, English, French, German, Dutch and Spanish. He has published 8 books, 4 monographs and 223 papers in scientific and professional journals. In 2003 he was awarded the ASFOR Career Prize, presented to the most outstanding Italian personality in management development. A similar award was granted to him by AIF and by UNESCO Club. In 2008 he was appointed Honorary Professor at MIRBIS, the International Academy of Management in Moscow. A survey conducted by Harper Moulton for Business Horizons, the magazine of Indiana University (USA), gives a personal and professional profile of his career. In this article, Dr Morello is indicated as one of the 12 experts who has contributed most to contemporary management education at international level..
Clicking here you can see a text - at present available only in Spanish - containing detailed information about the academic and professional activities of prof. Morello.
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